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Turns out, there is such a thing as a stupid question.
How many times have you sent out a survey with answers like “1-3 times a week, 4-7 times a week, 8+ times a week?”
Or what about used the question “Would you use a product that solves [insert your problem here]?”
Sorry to break it to you, but these are stupid questions.
But luckily, not all stupid questions have to be stupid forever! We can make them better, faster, stronger. Well… we can at least make them better.
So take 6 minutes and 57 seconds to watch Zac and Kav talk about bad customer interview questions (and why they’re bad) and what good versions look like.
Have you made any of these mistakes before? Did any of these techniques help you clean up your questions? Let us know in the comments below.
To download the accompanying handout for this video, check out https://www.liffft.com/documents/CustDev-Interviews.pdf
Enjoy this video? Sign up for the weekly mailing list and get an email every Wednesday with links to new videos and articles about Customer Development, Lean Startup, and more!