Whiteboard Wednesday: How To Approach Strangers for Interviews

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What would you do if you weren’t afraid?

Skydive. Start a company. Ask them out. Travel the world. Learn to paint.

But there’s a more interesting question. “Why are you afraid?”

Once you ask the “five whys” enough times, you often end up getting to the same core reason, over and over again.

Rejection.

If you want to do customer interviews (and you DO want to do customer interviews), you have to get over your fear of rejection and start approaching strangers.

Here’s the thing though. It turns out approaching people isn’t actually that hard.

In this week’s Whiteboard Wednesday video, Kav talks about how to approach people and build rapport and provides a few opening patterns that we have seen work almost 100% of the time.

This tactical advice will help you get comfortable approaching and interviewing people on the street, in the bookstore, at a bar… anywhere!

Approaching and Building Rapport:

1. “Because…”
2. “I only need a few moments”
3. Ask for advice.
4. Everyone loves telling stories.

What openers work for you? Email me (zachary@liffft.com) and let me know!

Enjoy this video? Sign up for the weekly mailing list to get an email every Wednesday about that week’s video!