Whiteboard Wednesday: The Rules for Customer Interviews

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Talking to your customers is the bread and butter of customer development. The knowledge you gain from these conversations should be the basis for every decision you make about your product. But there are some common traps that are easy to fall into during these interviews.

Today, Zac is going to explore The Rules for Customer Interviews. Break them at your own risk!

The Rules:

1) No pitching.
2) No “ice cream questions”
3) Pull, don’t push.
4) “N of 1” is not proof.
5) Past behavior is the best predictor of future behavior.
6) Ideal self vs Actual self
7) Stories are better than statements

Download the accompanying handout for this video.